Viral Marketing Write For Us
Viral marketing pursues spreading information regarding a product or service from one individual to another via word of mouth, the Internet, or email. It aims to inspire people to share a marketing message with friends, family, and others to increase the number of recipients.
Understanding Viral Marketing
- Viral marketing is a sales method that includes organic or word-of-mouth info about a product or service to spread at an increasing rate.
- The Internet and the advent of social media have significantly increased the number of viral messages in memes, shares, likes, and forwards.
- Some marketing campaigns try to trigger virality; however, precisely what goes viral often remains a mystery.
- Once something goes viral, it’s an easy and inexpensive way for a message to gain popularity.
- It can increase a company’s reach and its customer base.
Advantages
- Far-reaching
- Faster and exponential growth
- Lower costs
Disadvantages
- Negative word of mouth
- Hard to measure
- Low virality
Why is viral marketing important?
Viral marketing is essential as content can reach many people relatively quickly. Viral marketing also builds excitement around a product or brand, increasing awareness and possibly purchase motivation.
Ten Viral Marketing Principles to Follow
Some principles run through each viral marketing campaign which is listed below:
Effective viral marketing campaigns have:
- Excellent planning
- Audience participation
- Show and value for the press
- Humor and sympathy
- A worthwhile cause
- Celebrity star power (optional)
- Low barrier to entry
- A perfect incentive
- Exclusiveness
- Urgency
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